Monday, June 10, 2024

By the Hum of the Burners


I've really dropped the ball with keeping my website updated. I am well aware that search engines will regard a site as abandoned if it doesn't get updated regularly - & they have a much more frequent idea of "regularly" than I do! If a site hasn't been updated in a month, it starts to fall in ranking, making it harder for people to find it. Last week saw 27 visits to my website. This is actually better than I expected considering there's been no new content for like 2 years! And also no meta tags, nothing for a search engine to latch onto. More than half of these came from google.This tells me making time to keep the website current is worth the effort - if 27 people visited when I put in zero effort, how many would I get if I actually tried?

The last update was so long ago that the cover image no longer represented my main body of work. It's been so long that I had to relearn how to do it - & I'm not even writing code, I use a (now pretty old) software called Kompozer to update my site. To avoid this in future, I'm implementing a new approach: when the kiln is firing, I'm updating. Updates don't have to be major to intrigue the web-crawling bots that search engines use! I changed the cover photo & added a link to my Patreon page and my Instagram; I added a link to a signup form for my newsletter, The Messy Minute. (I tried to embed a signup form but nope! that is not happening.) I reminded myself where to put meta tags, and typed in words like pottery, ceramics, handmade, stoneware, sodafired, Maine. I think of these like paint primer: you can't see them so you're tempted to skip them, but they make a huge difference in your results. 

Next - though maybe not today - I want to add an FAQ page. For the obvious reasons, of course, but also because Frequently Asked Questions are frequently googled questions, and people searching for things like "Is handmade pottery food safe?" are the kinds of people I want visiting. This is a suggestion from my friend Milly's Guide to Marketing Art & Crafts Online. Blogger is being stupid about creating this link, but you can find it here:

Anyway! Time to go look at the cones! The kiln is in its climbing reduction, so doesn't require a lot of attention, so after I peer through the spyhole, I think I'll lie in the hammock & read the new Longmire novel. I'm interested in your ideas about keywords or other strategies you use to make your website a better business tool. Comment if you have ideas for me! XO L

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