- In the section Make Your Customers Repeat Customers:
Provide a great unboxing experience....Sellers who do this right make opening their packages part of the experience. Some examples of improving your unboxing experience are: packaging your products with branded materials inside, including swag (think pens, stickers, & otehr useful items with your branding on them), you can even decorate the outside of your boxes with stickers or graphics.
- On photographs for retail sites: Show your product in use
(Honestly that makes sense & it's something I almost never do. Look for that to change!)
- On Keywords: One thing to consider is that you probably won't be able to compete right away for highly competitive keywords. I'm pretty good at SEO, but even I wouldn't necessarily go after a really broad term like "pottery." Instead I might go after a really specific keyword like "Pottery Coffee Mugs" (because even a term like "coffee mugs" is likely just oing ot be a little too competitive.)
Again: makes sense! But I wouldn't have thought of it.