Email Marketing: Small Business Saturday!

 Remember last year, when I was making resolutions for this one? You know, "20 for 2020" and all that? That was funny, wasn't it? 😄😄😄 Not at the time, really, but the idea of doing anything other than just clinging on with our fingernails during 2020 turned out to be sort of a tragedy of the absurd. 

Nevertheless, I will probably try to put together a 21 for 2021 list, because it actually was a very successful approach in 2019. I didn't achieve everything on the list, but many I did, and the others I got much closer than I would have otherwise. When I make the list for 2021, it will surely include more regular email marketing. I've been meaning to do this, anyway, but have been reminded & inspired to do it after reading Milly Welsh's book. 

Toward that end, I sent out a Mailchimp email for Small Business Saturday. I was feeling discouraged because fewer than half the people who receive these even open them - only 49.8%, of the last campaign. (Approximately. 😉) Then I learned that two percent is a more common number, and I felt better! Getting folks to open them is half the battle. 

Only half, of course; in addition to building relationships, reminding my customers that I exist, and telling them where in the real world they can find Fine Mess Pottery, I'd certainly love it if a few sales resulted from this campaign. Since time immemorial (as evidenced by multiple posts over multiple years on this very blog!) that has been my dilemma*: how to turn engagement into sales. Would love any tips on this that you guys have learned from your email marketing experiences. 

Anyway, if you would like to check out the missive, click here. If you'd like to receive updates & news from Fine Mess Pottery, let's take this subscription form for a test drive: 

Subscribe

* indicates required

Email Address *

First Name

Last Name

Birthday

/ ( mm / dd )

ETA: OMG that actually worked! Thanks you guys! 

*I hate how that word looks! When I learned it in 3rd grade, it was spelled "dilemna" - which I acknowledge makes less phonetic sense, but hey, welcome to the English language, where nothing makes any sense, at least not consistently. The phonetically correct version - which is now the actual correct version - looks ignorant to me. Turns out I am not alone!