Top 25 Fine Craft Show ranked by average sales
These are the top craft shows in the nation. I am a little bit comforted in a misery-loves-company way, because I always thought my take, back when I did these sorts of events, was way below average. It was, but not ridiculously so. And I'm a potter, my raw number is always going to be lower than the jewelers or clothing folks.
But: think for a second how much it costs to do one of these shows, between booth fees, gas, hotels, and meals. Take, just for a ferinstance, the Smithsonian Show. The lowest booth fee is $1265. Might as well add in the application fee, that's a cost of doing the show, too. Now think about getting a hotel room for five nights - in or around Washington DC. Even the Super 8's and the Motel 6's are spendy; let's say $150 a night. You could maybe get a room for less but you can't write luck into the plan. And food: realistically, you aren't going to eat peanut butter sandwiches in your room every meal. And food vendors at the event are always overpriced. You could maybe - if you are super-frugal - get away with spending $25 a day on food & drink, but I think $30 is more realistic. I've got a travel day on either end so that's about $180 for six days of bad food. It's about 1200 miles, plus some noodling around town to go to Lowes and buy lights or duct tape or whatever, and back & forth from the show to the hotel every day - might be pretty far if you need a cheap hotel. I'd have to be driving a truck or van so let's say 18 MPG. So we've got about $250 in gas.
It looks like this:
- Application fee $50
- Booth fee $1265
- Hotel $750 and you know there's gonna be some bullshit hotel tax in there, too.
- Bad food $180
- Gas $250
- Probably some bullshit parking costs, too, let's say $40
But I digress. Let's pretend we went to this show and sold a little less than average, because we know the jewelers tend to make the most, and not by a little. Let's say $5000. Subtract $2535 and get $2500. (ish) Most sales are credit or debit cards now, so let's add in conservative processing fees of $100, or 2%, on our 5k in sales, leaving $2400.
Half of your retail will cover your making costs and overhead, so now we've got $1200. This is not a terrible number, if you think of it as pay for 5 days' work; but if you think of it as your paycheck for the six weeks leading up to the show - the time it took to make the work and prepare for the show - well, now it is less impressive. And that's not including opportunity costs: the work you could have made in the six days the show took up.
I guess my point is, this shit is hard. It's not just me. These numbers matter, because I am still weighing a transition to doing art fairs more than wholesale/ consignment, and I need to assess it in a hard-headed way. I haven't yet bought a van, and before I do I want to make sure I'm not following faerie lights.