Maine Pottery Tour really ramps up. Some of it is tedious - writing press releases, sending emails nagging potters for money or photos - but some is really fun! For example, I love making the postcards each year.
Just finished the image for 2019! Now I need to write the blurb for the back (probably just a minor re-work of what I wrote last year), figure out how many we need, and place the order. All that takes longer than it should (doesn't everything?) but I expect cards to be in mailboxes by mid-April. Or maybe there's a marketing person out there who cold tell me: is it better to wait? If they arrive too early, people will forget. If they arrive too late, people won't have time to plan. So: what's the optimum time for an announcement of an event to arrive via snail mail? A week before? Two weeks before?
In addition to the postcards, press releases, and our usual social media blitz, this year we have a sponsorship campaign on Maine Public Radio. Beginning in mid-April, we will have 18 spots on various Maine Public & Maine Public Classical programs. My thinking is, we need to reach people who are not already connected with one of the studios on the tour.
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17 hours ago