You may I know I have a love/hate relationship with Etsy. I really love the idea, but hate the cult-like feeling in the forums (I know, I know, I could just stay out of them!), the time suck, and most of all, the lack of sales. I got a brainwave this morning, looking fondly at my husband's dark head on the pillow. You see, we met online, at Cupid.com to be exact. Though I am no raving beauty, I was in demand simply due to the ratio of men to women on dating sites, which is about 13:1. How would I choose to whom to respond? All of them seemed to enjoy romantic evenings at home and long walks on the beach, and also going out dancing. They were all interested in their pets and good friends and listening to music. Then I came to Doug's profile:
Hobbies: Jumping off things, & wondering why my car is suddenly really loud.
Favorite activities: Watching the wind push daisies around. Banging nails.
Not interested in: Buying a bunch of stuff. Debt makes you old fast.
See what I mean? He stood out like a live man in a row of corpses. He wasn't too worried about scaring someone off to let his personality show. I answered him, and the rest is history.
I decided to try and apply that lesson to online retailing. In the listings for which I don't have five photos to fill all the slots, I am putting in photos of something unrelated: a sheep from Straw's farm near Watershed, my cats looking out the window, a rusty gear. And a note saying, the sheep hasn't got anything to do with it, I just like the photo. Or something like that.
I thought it was brilliant, so I posted it in the Etsy forums. Guess what? Everybody very very kindly said it was a stupid idea. Which only proves my point.
Well, no it doesn't. But there's this: I can't sell any less from my Etsy shop than I already am. Might as well try something different!