Tuesday, January 9, 2018

Fun with Marketing

One upside to my decision to keep soap in the realm of "hobby" is that, while I still sell soap, marketing for it has become far less consequential. I can have more fun with it and not worry whether I sound professional or just perplexing. Case in point: the newest soap off of the curing rack, Green Planet.
It's always been a challenge for me to describe soap scents. Top notes of this, base notes of that...does anybody know what heliotrope actually smells like? For my new soaps, I tried instead telling a little story in sensory images, that give a sense of the fragrance, instead. Like this:

I did something like this with some plates last fall; instead of describing what the plates looked like, I did a little character sketch of the imaginary person whose favorite plate this would be. (We have favorite mugs; why not favorite plates?) It worked, I guess, because I sold the plates pretty quickly...but all to the same person, so I'm not sure it's an indicator.

Still, writing descriptions like little stories is more fun. Fun isn't everything but it's not nothing either.
If this little story makes you want this soap, you can get it here. 😊

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