Coursera: Social Media Content Strategy

 

I'm out of commission for a few days with a bum knee - I overdid it, during the pottery tour and the days leading up to it. Rest, ice, compression, elevation. It's harder than it sounds! I keep thinking of things I should be doing or things I want to be doing, starting to get up, then remembering I'm not supposed to and sitting back down. I'm getting really sick of the wintergreen smell of Icy Hot.

To use the time at least a little bit productively, I decided to do that Coursera course I've been thinking about, on Social Media Content Strategy. Notes below! 

"You're never entitled to the attention of your audience. You have to earn it every day." 

"Be curious about everything going on in this organization." Well, I think I've got that part down, anyway. I am this organization! I'm going to translate as "be interested in every aspect of your business," and I can honestly say that I am. I'm interested in every stage: wet clay, surface treatment, glaze chemistry, the art & science of firing. I'm interested in work flow and marketing and tech tools for those things. I'm interested in how the pieces are used in the real world. 

"Content must move the audience in some way." Kk

"If people aren't consuming your content, it might not be good enough." Yeah, no shit, that's literally why I am here. 

"Three things your content needs to do:

1. Move your audience
2. Earn your audience's attention
3. Has to have a 'spark.'"

Um, those are all the same thing. So far this is just annoying. "Be good at marketing by being really good at it!" Let's hope we get into some more concrete information. 

"The first thing that good effective content marketing normally will have is a headline that instantly commands attention." OK BUT HOW? If I knew how to do that I wouldn't need this course. 

Have your own website. yeah cool, got that already - although I am not entirely thrilled with Network Solutions. (I was actually thinking of ditching the website - it's super expensive and I'm not sure anyone visits it, anyway. But that's a thought for another time.)

That's it for today, because ol' ADHD brain over here got distracted with if I should delete my website or wait no maybe move it to another host...? And there I go, wandering away...